Bud Bushnell founded Genie Industries in the year 1966, after he bought the manufacturing rights to a material lift which operated on compressed air. The name Genie originated from the "magic in the bottle" that was utilized to raise and lower the hoist. This mechanism greatly impressed lots of clients and therefore, the name was established.
Genie expanded operations and established itself into various new markets, as the need for work lifts and platforms grew. Over time, when the demand for new machinery to meet numerous applications grew, the company made itself known in numerous new markets. For example, Genie went into manufacturing telehandlers, stick booms, man-lifts, articulated booms and light towers.
Due to the economic slump in the start of the 2000s, Genie decided to acquire a partner who had the same values. They partnered up with Terex Corporation. This company has a history acquiring machine manufacturers throughout the world who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
Because of the Genie name and its solid reputation within the workplace, it was decided to maintain the Genie brand name as part of the Terex Aerial Work Platforms. This was only decided after the initial few years following the sale. Hence, all Genie equipment continue to be sold under the Genie brand.
The company takes great pride in taking advice from and listening to their customers. Genie has always been continually dedicated to improving the quality and efficiency in addition to lessening wastes. Even long after the sale has been closed, the company concentrates on offering exceptional support. These are the very work practices which have made Genie a trusted brand name over the last decades and continue to keep their reputation for quality and top-of-the-line machinery.
Genie's Bi-Energy and DC machinery are emission-free, quiet equipment capable of working in delicate work environments. Where the machine must be driven significant distances, such as in industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the advantages of a 48V DC machinery.
Compared to any of the various kinds of aerial platforms, telescopic booms offer greater horizontal reach overall. These machinery are ideal for limited access places in construction and other industrial environments. The Genie Telescopic S booms have been engineered to offer utmost productivity. These machinery provide the drive speed and supreme traction you require to be able to travel around the job area and work site.